The Vera Bradley Bag

I have always been intrigued by the Vera Bradley Bag. I remember the first time I saw one they were covering a whole wall of a Hallmark store many years ago. At that time I thought to myself huh just another fad. Well from what I understand the company was founded in 1982 and in 1987 the 2 women that started the company was given the title of entrepreneur of the year. It became a multimillion dollar company in just 3 years, see what a fad can do. Fad, I don't think so,

fad/fad/

Noun:

An intense and widely shared enthusiasm for something, esp. one that is short-lived; a craze.

I dont think the Vera bag was short lived like I thought it was going to be. What an idea, to make purses out of 100% cotton, that you can machine wash, in just about every color, print and style you can think of. They have made limited editions, and have named all of their patterns. Some are now retired like a Boyd bear and other vintage collections. I know when I find one at a garage sale it is quite a treasure, if the garage sale advertised it, if you are not the first person at that garage sale the Vera bag is gone. With this different style idea of a purse they were now able to start "The Vera Bradley Foundation" which supports Breast Cancer Research. After all these years I guess you can say I am still intrigued by this different colored, cloth purse that was a thought of 2 women so many years ago.